Rosso Pomodoro is an Italian chain of restaurants with a branch in Covent Garden. There is an important distinction from a chain of Italian restaurants and an Italian chain of restuarants, Rosso Pomodoro started life in Italy and there are branches in Milan, Rome and Naples as well as many other Italian cities and they now have 3 in London, which means that they pride themselves in providing authentic Italian food with quality ingredients. I realise that these phrases are over used and that most restaurants now claim to use quality ingredients, however Rosso Pomodoro also claims to be part of the slow food movement (10 of their dishes use slow food ingredients) which means that they use ingredients from producers who grow rare or threatened varieties of certain foods in a way that protects the environment and at a price that is fair to the grower. The rest of the food they use comes mainly from 6 trusted suppliers.
This all sounds very earnest and right on but actually translates into delicious, fresh, beautifully cooked food with it's roots in Naples. The tomatoes are exceptional and the olive oil is excellent. There is not a huge range of dishes but I think that this is one of their strengths, most dishes come, not surprisingly, with tomatoes in some form, the main choices being pasta, pizza and a few meat or fish dishes. This is presumably because they limit their ingredients to those that they consider to be top quality. Pasta is handmade, pizzas are cooked in a firewood oven and taste somehow unlike any other pizza I have had in this country service is friendly and efficient. the decor reflects the name and is mostly tomato red and white. On one recent visit someone in our party sent their pasta dish back as it was not very hot, it was immediately taken off the bill and she was offered anything else she might like free of charge.
Rosso Pomodoro is a good quality Italian restaurant with just enough of a difference to make it stand out from the sea of other pizza restaurants in the capital. It offers good vegetarian choices and the best tomatoes I have eaten in London.